Which Countries Visit Bali the Most in 2024–2025? A Look at Bali’s Top Tourist Markets

Bali remains a premier destination for international travelers, captivating visitors with its beaches, culture, and natural beauty. In 2024–2025, the island saw a remarkable influx of tourists, primarily from Australia, Malaysia, China, India, and Singapore. Understanding these markets helps tailor tourism strategies, manage crowding, and sustain economic growth.

1. Australia

Australians continue to dominate Bali’s international arrivals. In March and July 2024, they made up around 24–24.8% of foreign arrivals .

Why Bali ranks #1: Proximity, affordable airfares, and well-known surf and beach resorts.
Traveler behavior: Stay 3–4 days on average, often in groups or families.
Impact: Their steady presence supports Bali’s resort economy and nightlife scene.

2. Malaysia

Malaysia was Indonesia’s top source nationality in early 2024, contributing approximately 16% of arrivals—about 2.28 million visits to Indonesia overall .

Key appeal: Shared cultural connections, visa-free access, Bahasa Melayu similarity.
Popular destinations: Ubud, Denpasar, and emerging wellness retreats.
Opportunities: Boost regional promotions via joint campaigns.

3. China

Chinese tourism to Bali rebounded to nearly 800,000 visits in 2023, with recovery efforts increasing tourism to over 1 million in 2024.

Why it matters: China was once Bali’s second-largest source market.
Traveler trends: Shift from group tours to individual, experience-based travel.
Strategic Response: Indonesia is forging partnerships with Chinese airlines and tour platforms theguardian.com.

4. India

Although smaller in volume, India ranks high among top five visit-sources, supporting Bali’s cultural and culinary tourism sector.

Attractions: Spiritual retreats and adventure travel especially appeal to Indian visitors.
Growth potential: Emerging direct flight routes and targeted promotions.

5. Singapore & the UK

Singaporeans and British tourists round out the top five.

Singapore: Drive short-stay tourism and luxury spending with accessible flight routes.
UK: Known for adventure tourism, cultural tourism, and rural escapes .

Tourism Trends & Observations

Volume and Recovery: Bali recorded 6.3 million international visitors in 2024, surpassing 2019 levels.
Seasonality: Peaks in July coincide with strong Australian demand—low season offers opportunities for market diversification.
Length of Stay: Average is 2.6–2.9 days, indicating short vacations aiming for quick getaways.

Implications for Bali’s Tourism

Knowing its main visitor origins helps Bali develop:

Tailored experiences: Surf camps for Australians, cultural tours for Malaysians, wellness retreats for Indians.
Sustainable infrastructure: Manage airport capacity and eco-tourism projects to reduce overtourism.
Marketing strategy: Seasonal campaigns adapted to each market’s travel habits.

Conclusion

In 2024–2025, Australians led Bali’s foreign tourists, followed by Malaysia, China, India, Singapore, and the UK. These markets shape Bali’s tourism economy, cultural offerings, and development strategies. As visitor numbers remain strong, balancing growth with cultural preservation and sustainability will be crucial for the island’s future.